Vodafone

Vodafone First

My #First Smart Rugby Club

AKQA, 2014

Vodafone empowers people to do amazing things for the first time

#Firsts was a global campaign of online mini docs showing real people doing amazing things for the first time with the help of Vodafone technology.


In My #First Smart Rugby Club, Sara Bonifazio, a volunteer at AS Rugby Milan wants the team to use GPS technology to help improve their game. But will it make a difference in time for their match against Colorno, the strongest team in the league?


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