Audi #Project Family

2018

 

 
 

A family campaign for the Audi Q, shot in a documentary observational style on the Alexa mini, along with a high quality fixed rig inside the car.

What we call family has really changed in twenty years, so we asked some real families to send a message to their children 20 years from now.  What do they hope family will mean to the world in the future?

In a first for Audi, the films were shot vertically for immediate impact on Facebook and Instagram.

 
 

 

 

Credits

 

Production Company: We Are Social
Camera: James Clarke
Director/Writer: Barbie MacLaurin

Production Company: We Are Social
Camera: James Clarke
Director/Writer: Barbie MacLaurin