Audi

Audi #Project Family

2018

A family campaign for the Audi Q, shot in a documentary observational style on the Alexa mini, along with a high quality fixed rig inside the car.


What we call family has really changed in twenty years, so we asked some real families to send a message to their children 20 years from now. What do they hope family will mean to the world in the future?


In a first for Audi, the films were shot vertically for immediate impact on Facebook and Instagram.


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